Great Ape Trust Earns Two Gold ADDY Awards

Des Moines, Iowa – February 21, 2011 – Great Ape Trust’s Web site and a promotional booklet about the bonobo language research program in Iowa were recently honored with Gold ADDY^® Awards for creative excellence by the American Advertising Federation of Des Moines.  Both entries were submitted by Great Ape Trust’s marketing agency, Trilix, in the category Advertising for the Arts & Sciences.

The Web site, www.GreatApeTrust.org was redesigned last spring and programmed by the Great Ape Trust communications department and Trilix.  The stylish 12-page promotional booklet about the bonobo research program, Insights Through Collaborations with Apes (view online) was created by the Trilix team and written by former Great Ape Trust staffer, Beth Dalbey. In addition to a Gold ADDY Award, Insights was recognized as one of the top-ten entries across all categories.

“While we’re a nonprofit organization based on scientific research and great ape conservation, we understand the critical importance of messaging,” said Al Setka, communications director for Great Ape Trust. “These efforts with our longtime marketing partner Trilix are just two examples of the strategic approach we use to support the Great Ape Trust brand.”

The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation.  Great Ape Trust’s two entries are automatically forwarded to the district level competition.